Privacy Policy
Last updated: April 1, 2026
Lakay Finance ("we," "our," or "us"), operated by JRICKSS Financial Services LLC, is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lakayfinance.com and use our services.
Information We Collect
We may collect the following types of personal information:
- Contact information: name, email address, phone number, and mailing address that you provide when filling out forms, requesting consultations, or signing up for our services.
- Financial information: information related to your credit, tax, insurance, or real estate needs that you voluntarily share during consultations.
- Usage data: information about how you access and use our website, including your IP address, browser type, pages visited, and time spent on the site.
- Cookies and tracking: we use cookies and similar technologies to improve your browsing experience and analyze website traffic.
How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain our services
- Respond to your inquiries and schedule consultations
- Send you service-related communications, including appointment reminders
- Send marketing communications (with your consent), such as newsletters, promotions, and educational content
- Improve our website and services
- Comply with legal obligations
How We Share Your Information
We do not sell your personal information to third parties. We may share your information with:
- Service providers: trusted third-party vendors who help us operate our business (e.g., email platforms, CRM systems, payment processors)
- Professional partners: with your consent, we may share relevant information with attorneys, tax professionals, or other specialists to provide you with comprehensive services
- Legal requirements: when required by law, regulation, or legal process
Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Your Rights
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications at any time
- Withdraw consent where we rely on consent to process your information
Third-Party Links
Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete that information.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Lakay Finance (JRICKSS Financial Services LLC)
Plainfield, NJ 07062
Email: info@lakayfinance.com
Phone: (844) 200-8027